A 6pp gatefold DL leaflet for Footprints of London

Footprints of London is a company of tour guides leading walks in the London area.
FpoL's Literary Festival takes place during the month of October with at least one walk available every day on a subject linked to writing, books or authors.
A fellow guide (for I am a Clerkenwell and Islington guide myself) asked if I'd design something for them. There was a lot of information to squeeze in and the final printed product shown below bears scant resemblance to my first draft, the problem being that elements kept changing or being added to and graphic devices such as the quill and river were supplied mid-project. Nevertheless I waved my magic designer's wand and found a way to make all the disparate elements work in harmony. The calendar is colour coded with morning, afternoon and evening walks. 

Now I need to set do the design and artwork for my own guided walks...

A real estate brochure

Imagine having a house on the Mediterranean that's so big and gorgeous that you can afford to engage a photographer to take some aspirational images and have them put into a short-run 250mm square 20-page saddle-stitched brochure with wrap-around flapped cover...

Above are the initial designs. Not all the spreads shown, but you get the drift.

Epsilon poster, flyer and 2-production programme

Epsilon Productions puts on small, award-winning thought-provoking plays.
With two productions coming up one after the other, my initial brief was to create the poster and flyer for Chicken Shop using Park Theatre's standard templates but to make them look different from the already-created Crystal Springs print.
Part two of the brief was to design and produce an A5 20pp programme that would cover both shows with two front covers and a common centre.
I introduced a dirty pale blue to Chicken Shop poster that worked well with the poster image supplied. The blue and black theme then contrasted well with the reds and beiges of Crystal Springs and helped to delineate the two halves of the programme.
All other elements within the programme also needed design input; ads, general info, blurbs etc.
It was a bit of a jig-saw, but we got there!

Menus and POS for a Turkish cafe bar

Aslan is Turkish for lion, so I created a logo with a lion and lioness laying down side by side. This was applied to all elemets of signage and print including concertina menus, flyers, business cards and even signs for the toilets.
I was also involved with the interior design and layout of the cafe bar itself.
A roaring success!

Fresh and friendly. Clean and bright and colourful.

Print, web and signage for Amelia Parker

In addition to the graphic design, I also create and sell items made using fragments of clay pipes that I collect from the foreshores of the River Thames in London.
I wanted the information cards and signage for Amelia Parker to echo the lovely printed books of the 18th century, so Garamond, with its lovely choice fonts and ligatures, was the obvious choice.
Shown above are some of the items I have created including the website (which echoes the colour of the market stall), business cards, signage for the stall, and greeting cards that feature my photographs of some of the textural patterns and figurative images I have created using the fragments.

Braybrook & Britten small catalogue Autumn 2012

Design and artwork for B&B catalogues is only started when the new products have been photographed. Many items are carry overs from previous catalogues and, unless there is a good reason for a whole page repeat, they need to be juggled about so that customers do not think they are looking at last year's version again. 
In 2012 there was no large catalogue but the bulk of the product shots, namely the jewellery items, still needed to be scaled at actual size before being further reduced to 80% for here. During the rough layout stages items get moved around a lot from page to page until the client is happy that we have achieved the best spreads to sell from.

Braybrook & Britten small catalogue, Winter 2011

Seasonal product spreads appear in these pocket editions. Also included are many repeat spreads from the full size general B&B catalogues, but it's not just a simple job of scaling down as all of the fonts change for ease of legibility, plus the grid is slightly different as this one isn't perfect bound. 
Having Rudolph on the has proved popular, so he, or one of his other sterling silver reindeer friends, has been on the cover of the Christmas catalogue in 2012 and 2013 as well.   

Braybrook & Britten discount leaflet

B&B catalogues are designed to be stylish, clean and easy on the eye. But every now and then a stock clearance is needed to make way for new products. This particular 8pp A5 leaflet was inserted into Sunday magazines and the like. The aim was to make it say 'sale' and 'reduced' without looking tacky. 

Alive creds/thanks booklet

My client something that he could give as a thank you to his existing clients which could also be used as a promotional item in the future. He wanted something conversational.

He also knew what he didn't want... he didn't want pics of events, or anything corporate, or logos, or the 'our brief was this, so we did that' approach.

All the six case studies in this A5 booklet contain stories told by Lud and feedback from each of the clients invlolved. We're rather pleased with it!

Islington Green Dental Practice redesign

A new logo and identity for IGDP, including stationery, leaflets and assorted items of print. I also proofread and/or re-wrote all the literature.

KIT promotional postcards

A series of promotional postcards for KIT who produce lightweight technical garments etc.

The images were chosen and supplied by the client so it was all about making them work as a family of five.

NPA redesign

NPA's expansion has been rapid and their promotional leaflets, brochures, website etc all need to be brought together and given a simplified identity to connect the seven sectors and make them look part of the same forward-thinking company. Following on from the success of the partial redesign for the panels at Excel 09, I came up with an idea to replace the existing mis-matched leaflets and gatefold brochures with DL-sized swatch cards that could be tailored to suit each individual client's needs. These would be fronted by and held together with die-stamped composite plastic manufactured by the company itself.

The website would also echo the same design.

Unfortunately this project is on hold for the time being.

Nokia

Shown here is a design for a 4pp magazine insert, and some small pocket brochures. Nokia, as with most large well-established companies, already has a strong identity and strict corporate guidelines, so it's always a challenge coming up with new ideas and thinking within the box, to make each new item have an identity of its own

Jack Morton marketing

At JM they call these 'Snapshots'. Each 2-sided card is about one aspect of the company's strengths, or for one event or project.

My task when designing and artworking them, was to set up a loose template and then, depending on the images available for each one, choose the most intriguing or arresting image for the front of each card. For some of the more generic cards, a whole new image might need to be sourced or created from scratch.

On the reverse of each card a small selection images were chosen to accompany the text describing briefly the project from brief to completion.

There are 100s of these.

Royal Mail Group, print items for the Chairman's Excellence Awards

Every year The Royal Mail Group invites its staff to nominate a fellow employee for an award. The 2008 event was designed to look like a house with, for instance, themed wallpaper and carpet, a really large front door and over-sized electrical sockets.

Shown here are my initial designs for the various print items which continued the same idea – the posters featured everyday treats and rewards; the nomination form had a door on the front; the invitation had keys; the ticket had a welcome mat; the event programme featured things such as a reminder post-it on the fridge, a branded tablecloth with plates and menu, a coat stand on the prizes page, lights and lampshades for the nominees (luminaries!), and dining chairs for the judges.

Sadly, for me, a lot of these ideas were watered down by the time the job was finally artworked. The client was keen on the brown and gold stars image on the front of the programme and wanted this to be repeated wherever possible, in particular the posters, the nomination form and the ticket.

Re the internal pages of the programme, only the fridge and and the plates made it through to the final cut. I still say they could have used children's fridge magnet letters for the A-Z nominations. Ah well, what do I know?!

Athens 2004 opening and closing ceremonies

Jack Morton created and produced the opening and closing ceremonies for the Olympic Games 2004 in Athens. 1000s of photographs were taken and a selection was was put into a 220pp book called 'Ceremony' which told the story of the making of these events.

I picture edited, designed and created the layouts and artwork, based on a rough template that had already been set up. I also went to the printers to do a press pass etc.

I am really pleased final printed book, and it was hard choosing just 8 spreads to show here.

I also designed an invitation for the book launch; my idea being a 6pp concertina leaflet that could be torn along perforations to make individual postcards, one being the reply paid card acceptance card. Sad to report that the printer used perforations that were too close together and thus the things just fell apart once opened. I was SO disappointed!

Other landscape format postcards were also designed.

Felt rugs

Design and artwork for various items of print for Felt.

From L-R: invitations, leaflets, ads.

IBM Bangalore invitation

I was really getting into this and then the event was cancelled. Hence, these are working designs. I wanted each of the 16 A4 pages to depict some of the sumptuous colours and textures of Banaglore.

An earlier design for an event at St Andrews is here.

Amex print

Three different projects here.

In Top Gear – shown here is the A4 pocketed folder, notepad, pocket event guide and delegate badge.

Pacesetters – there were over a hundred exhibitors at this event and as well as the signage for each of their booths (not shown) there were various bits of print to produce for the delegates including an A4 pocketed folder, notepad and 'Passport' which was a marketing device for delegates to tick off every booth they visited and perhaps win a prize.

Good2G0 – The fold up leaflet was based on a patented idea already in print. The screen-printed mirror card theme, used on the fronts and backs was also echoed on the postcard-sized invite and many other items (not shown here) such as A3 posters and a box containing a range of cosmetics that were also branded with the event logo.

IBM St Andrews invitation

A 16pp A4 landscape invitational brochure to a prestigious golfing weekend at St Andrews hosted by IBM for its executives. (The images shown here are from early working artworks, not the finished product.)

I really enjoyed working on this one; the brief was to use 'traditional' yet 'uncheesy' imagery, which proved tough to source, but no-one agreed with me that it would have been a good idea if I'd gone up there and taken some photos for myself. Ah well.

I began designs on for a second event in Bangalore, India, but sadly that event was cancelled.