GKN pitch document

An outline document for an event. Images chosen to

Alive creds/thanks booklet

My client something that he could give as a thank you to his existing clients which could also be used as a promotional item in the future. He wanted something conversational.

He also knew what he didn't want... he didn't want pics of events, or anything corporate, or logos, or the 'our brief was this, so we did that' approach.

All the six case studies in this A5 booklet contain stories told by Lud and feedback from each of the clients invlolved. We're rather pleased with it!

American Express Business Travel – Earls Court 2011

Those blue blurry lines again. But this time with no background image and the whole effect looked a lot cleaner and neater. I managed to find time to go to the show and take some photos of the finished product. Happy to say I was really pleased with the quality and finish of the graphics.

Amex Pacesetters 2010

Every year Amex put on a 'thank you' event for their best-performing employees, and in 2010 the theme was 'magic'.

Shown here is a very small selection of some of the items of collateral and event graphics I created which included elements for an Alice In Wonderland courtroom complete with 'wooden' walls and desk (a pic of the finished thing is shown bottom left).

KIT promotional postcards

A series of promotional postcards for KIT who produce lightweight technical garments etc.

The images were chosen and supplied by the client so it was all about making them work as a family of five.

NPA redesign

NPA's expansion has been rapid and their promotional leaflets, brochures, website etc all need to be brought together and given a simplified identity to connect the seven sectors and make them look part of the same forward-thinking company. Following on from the success of the partial redesign for the panels at Excel 09, I came up with an idea to replace the existing mis-matched leaflets and gatefold brochures with DL-sized swatch cards that could be tailored to suit each individual client's needs. These would be fronted by and held together with die-stamped composite plastic manufactured by the company itself.

The website would also echo the same design.

Unfortunately this project is on hold for the time being.

American Express London Skyline panels

As previously mentioned, Amex has a really strong identity for Business Travel which involves a fair bit of Photoshop work. Once an image is sourced, either from Amex's database of images or from a picture library, the general layout/design has to be agreed before blurred movement lines are added in specific shades of blue. In this instance I needed to find a suitable image that would be OK to use at 8 metres wide and really lucky to find the one below on Flickr. A mobile of logos and other Amex images hung above it. I understand it was well-received.

NP Aerospace product cards

These product cards were created for use at the Excel 09 event using the same colours for the 7 sectors, but an overall grid/graph background was added to denote technical design.

NP Aerospace event graphics and identity redesign

NP Aerospace wanted a more modern, clean, coherent identity. And they wanted this to start from the Excel 09 event where they had a large stand.

Time was of the essence, so, retaining the roundel version of the logo, I designed a template that could be adapted for use on each of the 7 sectors, giving each of the 1.5m triptychs a dirty pastel backround colour, utilising a red thread to hold together the 'story' of how their products are manufactured from start to finish.

This design was then adapted for use on the individual product cards using the colours as an overall grid background.

The same idea was also applied to the 3 panels for the IST toblerone, part of the same stand, shown here bottom right.

American Express Invitations

Two invitations for American Express events. And,top right, mocked-up at smaller sizes than the final glossy printed item, are some of the early designs for that particular event.

Amex print

Three different projects here.

In Top Gear – shown here is the A4 pocketed folder, notepad, pocket event guide and delegate badge.

Pacesetters – there were over a hundred exhibitors at this event and as well as the signage for each of their booths (not shown) there were various bits of print to produce for the delegates including an A4 pocketed folder, notepad and 'Passport' which was a marketing device for delegates to tick off every booth they visited and perhaps win a prize.

Good2G0 – The fold up leaflet was based on a patented idea already in print. The screen-printed mirror card theme, used on the fronts and backs was also echoed on the postcard-sized invite and many other items (not shown here) such as A3 posters and a box containing a range of cosmetics that were also branded with the event logo.

American Express exhibition timeline panels

I designed and created the arwork for lots of these large (1.2m high) panels for various Amex events worldwide. They illustrate Amex's history and achievements since 1850. Once a basic template was designed, the trick was to always vary the layouts as, despite them always appearing in chronological order, not always all of them were used. So I had to be aware that two boards might end up sitting side-by-side and should not look too similar. Images also had to be given different treatments for the same reason.

Amex pitch documents

Selected pages from two A3 documents here; the top set are from the initial pitch and the bottom set are from the more detailed breakdown after the account had been secured.

Disney pitch document

Coloured circles to please the eye, and simple typography to lead the eye, with the words in Impact for impact.

But the account went elsewhere...

American Express Business Travel

Amex's style guide was already set in stone. These show how I managed to apply the design to a few items. The strict guidelines comprise a few awkward elements, such as blurred and distorted motion lines, graduated filigree backgrounds, specific linear blends, etc., and trying to get all of these parts to work together within a specific area, taking into consideration the joins or gaps, can be quite a big ask. And then, in most cases, the Photoshop work for the motion lines has to be created from scratch for each item. A lengthy process but they do look good in the end.

Amex in-house newsletters

Various newsletters ranging in size from 2pp to 20pp. Exercises in layout, style sheets, grids and templates keeping within Amex's strict corporate guidelines.