As previously mentioned, Amex has a really strong identity for Business Travel which involves a fair bit of Photoshop work. Once an image is sourced, either from Amex's database of images or from a picture library, the general layout/design has to be agreed before blurred movement lines are added in specific shades of blue. In this instance I needed to find a suitable image that would be OK to use at 8 metres wide and really lucky to find the one below on Flickr. A mobile of logos and other Amex images hung above it. I understand it was well-received.