Jane Amelia Parker, graphic designer, based in Holloway, London N7
Showing posts with label Braybrook and Britten. Show all posts
Showing posts with label Braybrook and Britten. Show all posts
Braybrook & Britten small catalogue Autumn 2012
Design and artwork for B&B catalogues is only started when the new products have been photographed. Many items are carry overs from previous catalogues and, unless there is a good reason for a whole page repeat, they need to be juggled about so that customers do not think they are looking at last year's version again.
In 2012 there was no large catalogue but the bulk of the product shots, namely the jewellery items, still needed to be scaled at actual size before being further reduced to 80% for here. During the rough layout stages items get moved around a lot from page to page until the client is happy that we have achieved the best spreads to sell from.
In 2012 there was no large catalogue but the bulk of the product shots, namely the jewellery items, still needed to be scaled at actual size before being further reduced to 80% for here. During the rough layout stages items get moved around a lot from page to page until the client is happy that we have achieved the best spreads to sell from.
Braybrook & Britten small catalogue, Winter 2011
Seasonal product spreads appear in these pocket editions. Also included are many repeat spreads from the full size general B&B catalogues, but it's not just a simple job of scaling down as all of the fonts change for ease of legibility, plus the grid is slightly different as this one isn't perfect bound.
Having Rudolph on the has proved popular, so he, or one of his other sterling silver reindeer friends, has been on the cover of the Christmas catalogue in 2012 and 2013 as well.
Having Rudolph on the has proved popular, so he, or one of his other sterling silver reindeer friends, has been on the cover of the Christmas catalogue in 2012 and 2013 as well.
Braybrook & Britten discount leaflet
B&B catalogues are designed to be stylish, clean and easy on the eye. But every now and then a stock clearance is needed to make way for new products. This particular 8pp A5 leaflet was inserted into Sunday magazines and the like. The aim was to make it say 'sale' and 'reduced' without looking tacky.
Ideas for redesign of B&B catalogues
The client noticed that some of the best selling pages in the B&B catalogue where those that had bleed images or coloured backgrounds, and suggested that we introduce some coloured panels to the general design.
A nice idea, but it was a tough call. The cufflinks spreads already use squared-up panels, but they are all small products – applying the same idea to other pages which show items of varying shapes and sizes, especially in the jewellery section where they need to be shown at actual size, makes it hard to create a grid that works without looking too messy.
Shown below are the initial ideas I came up with, using random colours in blocks (colours would obviously be specifically mixed for each page to best enhance the products).
But, realising that this would make each page an even bigger jigsaw puzzle than usual, plus creating further photographic and/or repro work, this idea has been shelved for the time being.
A nice idea, but it was a tough call. The cufflinks spreads already use squared-up panels, but they are all small products – applying the same idea to other pages which show items of varying shapes and sizes, especially in the jewellery section where they need to be shown at actual size, makes it hard to create a grid that works without looking too messy.
Shown below are the initial ideas I came up with, using random colours in blocks (colours would obviously be specifically mixed for each page to best enhance the products).
But, realising that this would make each page an even bigger jigsaw puzzle than usual, plus creating further photographic and/or repro work, this idea has been shelved for the time being.
Braybrook & Britten mini catalogues 2009
Two smaller brochures for B&B ; a 12pp insert and a 48pp Christmas mailer based on the full-sized September version.
These are not just scaled-down versions of the earlier ones, but re-styled and re-jigged pages as the fonts all change for these smaller editions for ease of legibility, so everything has to be cross-checked for erroneous line breaks, mentions of 'actual size' etc.
Braybook & Britten catalogue 2009
64pp plus covers. Layouts for B&B catalogues are planned once all the products have been photographed. All jewellery has to be shown actual size and this means it is always a major jigsaw puzzle. During the rough layout stages items get moved around a lot from page to page until the client is happy that we have achieved the best spreads to sell from.
Shown here are pre-press pdfs, hence some really rough cut-outs; the extensive Photoshop work, to merge and montage some images together, is done by the repro department at the printers.
Braybrook & Britten catalogue spring/summer 2008
64pp plus covers. Layouts for B&B catalogues are planned once all the products have been photographed. During the rough layout stages items get moved around a lot from page to page until the client is happy. Add to the mix that all jewellery items have to be shown actual size and it becomes a sparkly puzzle. But the end result is always worth all the effort.
Braybook & Britten mini catalogues and inserts
Additional to the 2 main B&B catalogues produced each year.
Braybrook & Britten catalogue 2007/8
64pp plus covers. Layouts for B&B catalogues are planned once all the products have been photographed. During the rough layout stages items get moved around a lot from page to page until the client is happy. Add to the mix that all jewellery items have to be shown actual size and it becomes a sparkly puzzle. But the end result is always worth all the effort.
Braybrook & Britten Spring 2007 catalogue
Catalogues for B&B come out in Spring and September. The spring catalogues need to have a lighter feel about them and gifts are promoted as wedding present ideas. The September brochures are more Christmas-orientated.
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