A 6pp gatefold DL leaflet for Footprints of London

Footprints of London is a company of tour guides leading walks in the London area.
FpoL's Literary Festival takes place during the month of October with at least one walk available every day on a subject linked to writing, books or authors.
A fellow guide (for I am a Clerkenwell and Islington guide myself) asked if I'd design something for them. There was a lot of information to squeeze in and the final printed product shown below bears scant resemblance to my first draft, the problem being that elements kept changing or being added to and graphic devices such as the quill and river were supplied mid-project. Nevertheless I waved my magic designer's wand and found a way to make all the disparate elements work in harmony. The calendar is colour coded with morning, afternoon and evening walks. 

Now I need to set do the design and artwork for my own guided walks...

A real estate brochure

Imagine having a house on the Mediterranean that's so big and gorgeous that you can afford to engage a photographer to take some aspirational images and have them put into a short-run 250mm square 20-page saddle-stitched brochure with wrap-around flapped cover...

Above are the initial designs. Not all the spreads shown, but you get the drift.

Epsilon poster, flyer and 2-production programme

Epsilon Productions puts on small, award-winning thought-provoking plays.
With two productions coming up one after the other, my initial brief was to create the poster and flyer for Chicken Shop using Park Theatre's standard templates but to make them look different from the already-created Crystal Springs print.
Part two of the brief was to design and produce an A5 20pp programme that would cover both shows with two front covers and a common centre.
I introduced a dirty pale blue to Chicken Shop poster that worked well with the poster image supplied. The blue and black theme then contrasted well with the reds and beiges of Crystal Springs and helped to delineate the two halves of the programme.
All other elements within the programme also needed design input; ads, general info, blurbs etc.
It was a bit of a jig-saw, but we got there!

CoreFiling icons, ads and info sheets

Here is an update on the initial designs for CoreFiling ads.
As you can see by the two pairs of ads below, the final versions were much stronger and more colourful.
The colourful branding continues across other items – I have also designed, created and tweaked a set of product icons for use on the website and packaging. They also appear on the A4 information brochures which I have designed to follow a template using CoreFiling's house fonts.
Smaller icons have also been created for use in the browser bar, however at the time of writing, these have not as yet been implemented.
Ditto the redesigns for the website.
Watch this space!

Braybrook & Britten small catalogue Autumn 2012

Design and artwork for B&B catalogues is only started when the new products have been photographed. Many items are carry overs from previous catalogues and, unless there is a good reason for a whole page repeat, they need to be juggled about so that customers do not think they are looking at last year's version again. 
In 2012 there was no large catalogue but the bulk of the product shots, namely the jewellery items, still needed to be scaled at actual size before being further reduced to 80% for here. During the rough layout stages items get moved around a lot from page to page until the client is happy that we have achieved the best spreads to sell from.

Braybrook & Britten small catalogue, Winter 2011

Seasonal product spreads appear in these pocket editions. Also included are many repeat spreads from the full size general B&B catalogues, but it's not just a simple job of scaling down as all of the fonts change for ease of legibility, plus the grid is slightly different as this one isn't perfect bound. 
Having Rudolph on the has proved popular, so he, or one of his other sterling silver reindeer friends, has been on the cover of the Christmas catalogue in 2012 and 2013 as well.   

Braybrook & Britten discount leaflet

B&B catalogues are designed to be stylish, clean and easy on the eye. But every now and then a stock clearance is needed to make way for new products. This particular 8pp A5 leaflet was inserted into Sunday magazines and the like. The aim was to make it say 'sale' and 'reduced' without looking tacky. 

Ideas for redesign of B&B catalogues

The client noticed that some of the best selling pages in the B&B catalogue where those that had bleed images or coloured backgrounds, and suggested that we introduce some coloured panels to the general design.
A nice idea, but it was a tough call. The cufflinks spreads already use squared-up panels, but they are all small products – applying the same idea to other pages which show items of varying shapes and sizes, especially in the jewellery section where they need to be shown at actual size, makes it hard to create a grid that works without looking too messy.
Shown below are the initial ideas I came up with, using random colours in blocks (colours would obviously be specifically mixed for each page to best enhance the products).
But, realising that this would make each page an even bigger jigsaw puzzle than usual, plus creating further photographic and/or repro work, this idea has been shelved for the time being.

Alive creds/thanks booklet

My client something that he could give as a thank you to his existing clients which could also be used as a promotional item in the future. He wanted something conversational.

He also knew what he didn't want... he didn't want pics of events, or anything corporate, or logos, or the 'our brief was this, so we did that' approach.

All the six case studies in this A5 booklet contain stories told by Lud and feedback from each of the clients invlolved. We're rather pleased with it!

Islington Green Dental Practice redesign

A new logo and identity for IGDP, including stationery, leaflets and assorted items of print. I also proofread and/or re-wrote all the literature.

John Cullen Lighting product catalogue

What a job! This product brochure, showing John Cullen's full range, was a tough job to produce, what with all the images to collate, diagrams and illustrations to draw or re-size, dimensions and spec to be added on at artwork stage, etc. The pictures down the right-hand edges show off some of the products in situ. This is the second version of this catalogue I have produced; products are always changing or being added/deleted.

As I write this I am in the process of designing the 'sister' design brochure which is picture-led and inspirational.

Brochure design for bespoke kitchen company

I designed this in close conjunction with Iain. Our client wanted the brochure to be clean, modern and use plenty of white space. From the client's large database of images we chose what we considered to be the best ones and, using these as inspiration, invented a flexible grid and a palette of earthy yet contemporary colours to complement them.

Sadly, probably due to the current financial climate, the client pulled out and the project has been shelved. Fingers crossed they change their minds as this would have been a lovely piece of print.

Braybrook & Britten mini catalogues 2009

Two smaller brochures for B&B ; a 12pp insert and a 48pp Christmas mailer based on the full-sized September version.

These are not just scaled-down versions of the earlier ones, but re-styled and re-jigged pages as the fonts all change for these smaller editions for ease of legibility, so everything has to be cross-checked for erroneous line breaks, mentions of 'actual size' etc.

HP Technology@Work event guides

Three years running I have set up the templates and produced the artwork for these A5 event guides. They are full of seminar listings, company overviews and speaker biogs etc following HP's strict company style guidelines. It's "Style Sheet City". Strange as that may sound, messing about with type and forms is something I really enjoy as I find a great sense of satisfaction when it all fits in well, looks good and is easy for the user to understand and navigate.

IBM Bangalore invitation

I was really getting into this and then the event was cancelled. Hence, these are working designs. I wanted each of the 16 A4 pages to depict some of the sumptuous colours and textures of Banaglore.

An earlier design for an event at St Andrews is here.

MOD – Falklands 25 years commemoration ceremony handbook

A prestigious event and what a lovely job to work on.
The design had already been created and approved. I was brought in to streamline it, pull the artwork together and oversee the print, which was almost a disaster, the printer having omitted to buy in the correct cream paper stock. But in the end we got them to flood the pages with 7% yellow and the same effect was achieved.
I watched the flypast from The Mall on the day and it was great to see so many people clutching their copies as souvenirs of the day.

IBM St Andrews invitation

A 16pp A4 landscape invitational brochure to a prestigious golfing weekend at St Andrews hosted by IBM for its executives. (The images shown here are from early working artworks, not the finished product.)

I really enjoyed working on this one; the brief was to use 'traditional' yet 'uncheesy' imagery, which proved tough to source, but no-one agreed with me that it would have been a good idea if I'd gone up there and taken some photos for myself. Ah well.

I began designs on for a second event in Bangalore, India, but sadly that event was cancelled.

Jack Magazine

An over-sized in-house marketing magazine for Jack Morton. I must admit the design and general look of it must go to the wonderfully talented Matt Hoare (that's his hand on the front), but I helped to pull the artwork together, re-jig and tweak a lot of the layouts, streamline the type, style sheets etc. A lovely job. I worked on the subsequent one too, but unfortunately I have no ref of that.

Property brochures

A 6pp gatefold and a 12pp brochure for property development companies in Spain.

The designs had already been roughly started... I just rejigged and streamlined them.