Braybrook & Britten small catalogue Autumn 2012

Design and artwork for B&B catalogues is only started when the new products have been photographed. Many items are carry overs from previous catalogues and, unless there is a good reason for a whole page repeat, they need to be juggled about so that customers do not think they are looking at last year's version again. 
In 2012 there was no large catalogue but the bulk of the product shots, namely the jewellery items, still needed to be scaled at actual size before being further reduced to 80% for here. During the rough layout stages items get moved around a lot from page to page until the client is happy that we have achieved the best spreads to sell from.