A real estate brochure

Imagine having a house on the Mediterranean that's so big and gorgeous that you can afford to engage a photographer to take some aspirational images and have them put into a short-run 250mm square 20-page saddle-stitched brochure with wrap-around flapped cover...

Above are the initial designs. Not all the spreads shown, but you get the drift.

Epsilon poster, flyer and 2-production programme

Epsilon Productions puts on small, award-winning thought-provoking plays.
With two productions coming up one after the other, my initial brief was to create the poster and flyer for Chicken Shop using Park Theatre's standard templates but to make them look different from the already-created Crystal Springs print.
Part two of the brief was to design and produce an A5 20pp programme that would cover both shows with two front covers and a common centre.
I introduced a dirty pale blue to Chicken Shop poster that worked well with the poster image supplied. The blue and black theme then contrasted well with the reds and beiges of Crystal Springs and helped to delineate the two halves of the programme.
All other elements within the programme also needed design input; ads, general info, blurbs etc.
It was a bit of a jig-saw, but we got there!

Braybrook & Britten small catalogue Autumn 2012

Design and artwork for B&B catalogues is only started when the new products have been photographed. Many items are carry overs from previous catalogues and, unless there is a good reason for a whole page repeat, they need to be juggled about so that customers do not think they are looking at last year's version again. 
In 2012 there was no large catalogue but the bulk of the product shots, namely the jewellery items, still needed to be scaled at actual size before being further reduced to 80% for here. During the rough layout stages items get moved around a lot from page to page until the client is happy that we have achieved the best spreads to sell from.

Braybrook & Britten small catalogue, Winter 2011

Seasonal product spreads appear in these pocket editions. Also included are many repeat spreads from the full size general B&B catalogues, but it's not just a simple job of scaling down as all of the fonts change for ease of legibility, plus the grid is slightly different as this one isn't perfect bound. 
Having Rudolph on the has proved popular, so he, or one of his other sterling silver reindeer friends, has been on the cover of the Christmas catalogue in 2012 and 2013 as well.   

Ideas for redesign of B&B catalogues

The client noticed that some of the best selling pages in the B&B catalogue where those that had bleed images or coloured backgrounds, and suggested that we introduce some coloured panels to the general design.
A nice idea, but it was a tough call. The cufflinks spreads already use squared-up panels, but they are all small products – applying the same idea to other pages which show items of varying shapes and sizes, especially in the jewellery section where they need to be shown at actual size, makes it hard to create a grid that works without looking too messy.
Shown below are the initial ideas I came up with, using random colours in blocks (colours would obviously be specifically mixed for each page to best enhance the products).
But, realising that this would make each page an even bigger jigsaw puzzle than usual, plus creating further photographic and/or repro work, this idea has been shelved for the time being.

John Cullen Lighting product catalogue

What a job! This product brochure, showing John Cullen's full range, was a tough job to produce, what with all the images to collate, diagrams and illustrations to draw or re-size, dimensions and spec to be added on at artwork stage, etc. The pictures down the right-hand edges show off some of the products in situ. This is the second version of this catalogue I have produced; products are always changing or being added/deleted.

As I write this I am in the process of designing the 'sister' design brochure which is picture-led and inspirational.

NPA redesign

NPA's expansion has been rapid and their promotional leaflets, brochures, website etc all need to be brought together and given a simplified identity to connect the seven sectors and make them look part of the same forward-thinking company. Following on from the success of the partial redesign for the panels at Excel 09, I came up with an idea to replace the existing mis-matched leaflets and gatefold brochures with DL-sized swatch cards that could be tailored to suit each individual client's needs. These would be fronted by and held together with die-stamped composite plastic manufactured by the company itself.

The website would also echo the same design.

Unfortunately this project is on hold for the time being.

Braybrook & Britten mini catalogues 2009

Two smaller brochures for B&B ; a 12pp insert and a 48pp Christmas mailer based on the full-sized September version.

These are not just scaled-down versions of the earlier ones, but re-styled and re-jigged pages as the fonts all change for these smaller editions for ease of legibility, so everything has to be cross-checked for erroneous line breaks, mentions of 'actual size' etc.

Braybook & Britten catalogue 2009

64pp plus covers. Layouts for B&B catalogues are planned once all the products have been photographed. All jewellery has to be shown actual size and this means it is always a major jigsaw puzzle. During the rough layout stages items get moved around a lot from page to page until the client is happy that we have achieved the best spreads to sell from.

Shown here are pre-press pdfs, hence some really rough cut-outs; the extensive Photoshop work, to merge and montage some images together, is done by the repro department at the printers.

Braybrook & Britten catalogue spring/summer 2008

64pp plus covers. Layouts for B&B catalogues are planned once all the products have been photographed. During the rough layout stages items get moved around a lot from page to page until the client is happy. Add to the mix that all jewellery items have to be shown actual size and it becomes a sparkly puzzle. But the end result is always worth all the effort.

Present Direct catalogues

A5 84pp catalogues. Every spread was a jigsaw puzzle of position, size and proportion. 8 different colours at the foot of the spreads indicated the type of products and they had to be fairly simple being as the pages were already busy with product. One year it was bright footers and the next, pastel shades.

Braybook & Britten mini catalogues and inserts

Additional to the 2 main B&B catalogues produced each year.

Braybrook & Britten catalogue 2007/8

64pp plus covers. Layouts for B&B catalogues are planned once all the products have been photographed. During the rough layout stages items get moved around a lot from page to page until the client is happy. Add to the mix that all jewellery items have to be shown actual size and it becomes a sparkly puzzle. But the end result is always worth all the effort.

Braybrook & Britten Spring 2007 catalogue

Catalogues for B&B come out in Spring and September. The spring catalogues need to have a lighter feel about them and gifts are promoted as wedding present ideas. The September brochures are more Christmas-orientated.