Motorcycle magazine and press ads

If you have ever flicked through motorcycle magazines you will have noticed that most ads are loud, packed with images and over-colourful.

For MotoEvolution's diverse range of bike products we wanted to make the ads a bit classier but without looking out of place on the same page.

CoreFiling icons, ads and info sheets

Here is an update on the initial designs for CoreFiling ads.
As you can see by the two pairs of ads below, the final versions were much stronger and more colourful.
The colourful branding continues across other items – I have also designed, created and tweaked a set of product icons for use on the website and packaging. They also appear on the A4 information brochures which I have designed to follow a template using CoreFiling's house fonts.
Smaller icons have also been created for use in the browser bar, however at the time of writing, these have not as yet been implemented.
Ditto the redesigns for the website.
Watch this space!

Designs for CoreFiling teaser ads

CoreFiling wanted to create a series of ad pairs featuring photographic images that illustrated their products. The ads were booked to appear on subsequent right hand pages, whereby the first ad intrigues and the second ad on the following spread clarifies the solution and the specific product on offer. Ads needed a coherent design that identified them as part of the CoreFiling brand, yet to be distinct as a product.

My initial designs are shown in columns 1 and 2 above. After a lot of picture library research, I found a family of images that illustrated the problems and solutions. It wasn't easy! Then, I applied a palette of six distinct colours. I was keen to hold onto a repeated element on each ad, hence the graduated and black panels.
After discussion with the client, a second set of designs was created, as shown in 3rd and 4th columns. The client wrote larger stronger messages which I aligned across the ads linked by leader dots. And the colours were made stronger.
At a later stage the colours chosen for each product changed again and the approved final magazine ads feature solid colour panels on the right hand side. I also designed and created scalable vector icons in two sizes. See here for the subsequent designs.

B&B quarter page ads

Here's a small selection of some of the ads placed for Braybrook & Britten

Initial designs for full page ads

The client, a bespoke kitchen maker, was a bit vague as to what was required; what look to achieve for their high-end advertising campaign. There was even talk of producing a new logo. Using three very different images, Iain and I came up with a few rough ideas to show them how each might be used in various different ways. One of those images is shown here.

The project has been shelved for the time being.

Felt rugs

Design and artwork for various items of print for Felt.

From L-R: invitations, leaflets, ads.

American Express Business Travel

Amex's style guide was already set in stone. These show how I managed to apply the design to a few items. The strict guidelines comprise a few awkward elements, such as blurred and distorted motion lines, graduated filigree backgrounds, specific linear blends, etc., and trying to get all of these parts to work together within a specific area, taking into consideration the joins or gaps, can be quite a big ask. And then, in most cases, the Photoshop work for the motion lines has to be created from scratch for each item. A lengthy process but they do look good in the end.