American Express Business Travel

Amex's style guide was already set in stone. These show how I managed to apply the design to a few items. The strict guidelines comprise a few awkward elements, such as blurred and distorted motion lines, graduated filigree backgrounds, specific linear blends, etc., and trying to get all of these parts to work together within a specific area, taking into consideration the joins or gaps, can be quite a big ask. And then, in most cases, the Photoshop work for the motion lines has to be created from scratch for each item. A lengthy process but they do look good in the end.