Cake is a magazine packed full of useful information for cake decorators. It clearly indicates how to create some truly stunning effects with sheets of sugar and food colouring.
But the magazine needed a revamp that would not alienate its readership. The brief was to bring it up to date without completely changing the friendly look and feel.
The tidy-up involved new typefaces to separate the editorials from the step-by-steps, and a stricter though more adaptable 7-column grid with runners, folios and section headers.
The banner heading on the cover also needed amending as the old one used up too much space and did not work very well at small sizes. The basic designs below show how I originally tweaked the old logo and spun it slightly anti-clockwise. At a later date, after conversations with the client to recommend a change, I completely redrew the Cake logo script from scratch and supplied a scalable file. It can be seen bottom right, on the December 2013 front cover.