Jack Morton brand identity guidelines

Putting together succinct guidelines can sometimes be a hard job. Less is more. Especially on those pages that show what cannot be done with the logo – let's face it, that could go on ad infinitum!
I worked closely with the brand designer on this one and we spent a lot of time on the naming and collating of the various master logo files, so as to (hopefully) avoid any confusion, and make these guidelines as easy as possible to follow and adhere to.
Earlier JM brand identities that I have worked on can be found here.