This book was to be a collection of ideas and collected recipes so, rather than produce a conventional recipe book, I suggested a kind of reportage/snapshot style, intended to convey a certain feel, mood, and sense of location. For this presentation I sourced images of ingredients, implements and locations from photo libraries that could be easily imitated. I chose to use various cuts of American Typewriter throughout to give the sense that the author was using an old typewriter to collect his ideas. Scribbles on notepads and chalkboards make take that idea even further. Sadly, the budget did not stretch to photography, so this idea was shelved.